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Tourists wearing scarves and shawls, horse-faced skirts, cheongsam and Song costumes can be seen everywhere on the streets of Hangzhou, Zhejiang province, during the National Day holiday. The traditional industry represented by silk deeply integrates the "new Chinese" trend elements such as national tide, national diffuse, and national style, driving all kinds of clothing and apparel to make a new circle and bring fire to the National Day consumer market.
As the intangible cultural heritage of Zhejiang Province, Pu silk has the reputation of "the first silk in the world". On the eve of the National Day, the Pu-silk vest developed and designed by Feng Jiyan, a non-genetic inheritor of Tongxiang Pu-silk weaving technology in Zhejiang Province, has become a "national tide" single product sought after by young people, and its sales are very hot.
Compared with the ordinary vest, Pu silk vest in the design of the integration of "hundred pictures, silk Road, Puchuan eight sceneries" and other traditional cultural essence, color is no longer limited to the traditional Chinese clothing of black, red and gold, more fashion trend, each piece is like a work of art.
Pu silk derivatives have also become hot commodities during the National Day. A "Pu silk face film" sold by the Wanjintang Life Hall in Puyuan Fashion Town, Tongxiang, Jiaxing, is very popular. "It's a new product we launched this year, and we've sold 100,000 units so far during the trial period." Feng Jiyan said that the millennium Pu silk returned to the public's attention, so that the intangible cultural heritage tide has the opportunity to go to the world.
Along with the retro architecture of the old street, embroidery blends with modern clothing. "Before I felt that embroidery clothes and daily life have a sense of distance, saw the runway, found that many clothes are very life, buy clothes and another choice." Liuyini, a citizen of Jiaojiang, bought her favorite Taiwan-embroidered Chinese long dress on the same day.
"Taiwan Embroidery Institute not only sells Taiwan embroidery clothing, but also holds fashion runway shows and DIY activities for Taiwan embroidery from time to time, so that more people can feel the charm of Taiwan embroidery." In the first half of this year, Taiwan embroidery special gift sales increased by about 50% year-on-year." Chinese arts and crafts master, Zhejiang Taixiu clothing Co., LTD. Chairman and art design director Lin Xia said.
In addition to conventional clothing, the popularity of national fashion socks is also striking. Before the National Day holiday, the pre-sale volume of national tide socks in the Socks industry city of Baihe Town, Tiantai County, Zhejiang has exceeded 500,000 pairs, and the consumer market continues to heat up.
Coming to the White crane hosiery City, from the delicate traditional embroidery to the clever cartoon pattern, to the innovative design integrating the Chinese classical charm, the reporter seems to have entered a colorful national tide world. In the small shop opened by Jin Miaofei, a variety of national tide socks are dazzling, and classic elements such as zodiac patterns, national style Chinese characters, five blessings, auspicious clouds and cranes are cleverly integrated with modern design.
China's fashionable clothing has been updated, and the store design has changed with The Times. During the National Day holiday, Chen Hongxia, the founder of the "Mike Autumn Fu" brand, A niche clothing brand in Keqiao District, Shaoxing City, was busy giving Class A stores all over the country A "makeover", from window layout to store furnishings, adding elements of the national style, so that consumers can feel the thick Oriental charm when they enter the store.
With the increasing popularity of national fashion, related technology research and development is also constantly advancing. Not long ago, the Guo-style administrative series silk clothing jointly developed by Zhejiang Provincial Department of Economy and Information Technology and Zhejiang Provincial Cultural Industry Investment Group appeared at the 24th China International Fair for Investment and Trade, and the clothing integrated traditional Chinese patterns and classic elements such as disc buckle, which received a lot of attention. In addition, the design team of Fashion College of Zhejiang Sci-Tech University and Huzhou Research Institute of Zhejiang Sci-Tech also used AIGC technology to develop and design silk patterns highlighting Chinese cultural IP themes such as "Zhejiang Civilization" and "Silk Road Civilization". Relying on the pattern database constructed by AIGC Lab, consumers can select themes, sign with doodlepen or design symbols. It can generate unique silk scarf patterns, and inject new vitality into the silk industry through digital innovation.
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