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"The main task is to reduce inventory", "to pay attention to the return of funds", "enterprises may release the Spring Festival holiday in advance"... This is the "China Textile News" reporter recently heard the most frequently from the feedback of spinning enterprises.

Recently, the weather continues to be cold, but for cotton textile companies, the current market is colder. At present, the characteristics of the industry off-season is obvious, the downstream market continues to weaken, spinning profits have not improved, many enterprises on the one hand continue to cut prices and discard goods, on the one hand, reduce production capacity to reduce output, but the transaction situation is still not improving, inventory pressure continues to increase.

The colder the market, the more enterprises must change. Before the arrival of spring, cotton textile enterprises have any new moves?

Integrate innovative design

"Yarn is a process product that provides basic raw materials for downstream fabrics, clothing, home textiles, and industrial textiles. It is called the chip of the end product and has a congenital advantage in the implantation of fashion genes." Dong Kuiyong, president of the China Cotton Textile Industry Association, said that at present, the iteration of personalized and diversified consumer demand has accelerated, and the construction of an integrated ecosystem from raw materials to terminal commodities has become the mainstream business model. Cotton textile products need to integrate creative design as the core, scientific and technological innovation as the support, fashion trend as the lead, brand building as the starting point, sustainable development oriented fashion innovation ecosystem.

Technology plus product innovation has become the core driving force of the cotton textile industry. Shi Zero-ping, a special expert on China's yarn trend, believes that although the market is cold, it does not mean that the product is downgraded. The decrease in the frequency of consumption has increased the degree of consumer finickiness, consumers have higher requirements for the quality and function of products, therefore, cotton textile enterprises need to pay more attention to the details and quality of products, and deeply integrate science and technology into every link of yarn product research and development and innovation to meet the diversified needs of consumers.

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